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Course team staff: Dr Ana Roncha, Dr Shuyu Lin, Dr Lynne Hammond, Julie O’Sullivan, Liz Parker, Lisa Maynard-Atem, Johnny Martin, Ioanna Mitropoulou, Peter Rees and Dr Paul Marsden.

Dr Ana Roncha

Dr Ana Roncha is the Course Leader for MA Strategic Fashion Marketing and former post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. She lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.
Ana holds a PhD in Design and Marketing Management for the Fashion Industry and previous degrees in Communication. With over 12 years of experience creating high-impact strategic programs for international fashion, beauty and lifestyle brands, Ana has previously worked in house as a Brand Manager as well as in agencies in the USA, UK and Portugal. Ana's research explores how innovation drives business development, value creation and leads to increased competitive advantage in the fashion sector. She has published in academic journals on the topics of strategic brand management, business model innovation for fashion and co-creation of value through sustainability and more recently co-authored a book on Strategic Fashion Management. Ana has also collaborated with Accenture and the World Economic Forum on projects related to the Future of Retail, Business Model Innovation and the impact of technology and changing consumer demand for the fashion and lifestyle industries.

Dr Lynne Hammond has a PhD from University of Kent/University of Creative Arts in fashion management exploring entrepreneurship strategies for designer start-ups. Have been working in Higher Education holding senior management positions with extensive experience in teaching and learning postgraduate programmes for fashion business environments and global supply chain strategies. Have been working with International development teams to build new partnerships and collaborations with countries in Europe and South East Asia. Have over 10 year’s experience of writing proposals and bids to gain funding to provide projects and opportunities to support curriculum and quality assurance in international environments.

Dr Paul Marsden is chartered by the British Psychological Society and works across WPP agencies in marketing communications, and for Brand Genetics Ltd in product innovation. He co-founded System1 Group (previously Brainjuicer) and appears on TV and radio discussing consumer trends and consumer psychology. He lectures within the Fashion Business School at London College of Fashion in psychology, marketing and consumer behaviour. He blogs at Digital Intelligence Today, the consumer psychology resource for digital marketers.

Peter Rees DipM FCIM FRSA Chartered Marketer, has over 40 years of international business experience. Formerly VP Marketing of a global, publicly quoted media group and Associate Professor of Marketing at the American International University. He is a Senior Examiner at the Chartered Institute of Marketing (CIM) and is writing a number of new Postgraduate courses for the CIM’s Marketing Leadership Program. Peter is a Visiting Lecturer at the University of the Arts London.

Ioanna Eirini Mitropoulou is a multi-skilled researcher, creative and business consultant, with a BSc (Hon) in Psychology (BPS accredited), an MSc in Research Methods (ESRC accredited), a Diploma in Creative Media Platforms, a Certificate in Management (CMI), and the Celta with PTLLS teaching qualification. Prevalent themes in her research include consumer psychology, digital branding and communication strategies in emerging markets. Ioanna’s digital media work has been showcased at the Institute of Contemporary Art, in 2014/15. Her research and consultancy work can be viewed at:

Liz Parker is a recognised leader in fashion sustainability education. She teaches fashion business, marketing and design students in higher education, co-edited 'Sustainable fashion: A handbook for educators’ and co-founded By the Fire. Liz is also a freelance researcher and project manager in sustainability and fashion business, specialising in workers' rights in garment supply chains having worked extensively with the Clean Clothes Campaign. Liz has a BA in International Relations and Development Studies from Sussex University, a PgCert in sustainability and systems thinking from Bath Spa University and a PgDip in Academic Practice from UAL. Her current research focuses on modern slavery and the representation of nature with sustainability texts.

Lisa Maynard-Atem is an accomplished Social Media Strategist and outstanding woman in retail nominee with a proven track record at the world’s most famous luxurious department store, Harrods where I worked with numerous luxury brands including CHANEL, Louis Vuitton, Fendi, Dolce & Gabbana and GUCCI. Built and developed a global social portfolio that now boasts over 2.5 million followers across key social media platforms - Facebook, Instagram and Twitter. Harrods is now the most followed luxury department store in Europe on Instagram and one of the most followed in the world, with over 1.1 million followers. Founder of The Social Word - a company that supports and develops advocacy via social media. Recently joined the London College of Fashion as an Associate Lecturer and regularly invited to speak at a various institutions and key events.
Massive passion for social media and the psychology behind it in terms of engagement and connecting with people.

Johnny Martin is an experienced Finance Director who now passionately explains business numbers and jargon. He is the author of the highly acclaimed book “Understanding Your Business Finances” and his workshops have been awarded “High Impact” status by Global Entrepreneurship Week.  He is a British Library Business & IP Centre partner and Mentor for the School of Communication Arts – the world’s best advertising school and the Royal College of Art as well as the London College of Fashion.

Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath.

Julie O’Sullivan is an Academic and business professional with extensive experience across a range of sectors and a reputation for success. Business Development and knowledge transfer in the creative industry sector, Owner / manager skills in a creative photography partnership, Luxury Brand experience as Merchandise Manager for Gucci, strategic and operational responsibility in a UK based technology company with a large export base and excellent management skills developed in a global multinational. A broad spectrum of academic delivery has been developed from this knowledge base. Particular skills lie in effective delivery of teaching and learning, organisation, resource planning and team building. Senior Fellowship Higher Education Academy.

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